It sure has been one whirlwind of a week. Before we even received our apparel order from Jetty, I had orders waiting. We sold out at the Beach Haven Firehouse Turkey Dinner. After we sold out, we had half of our next shipment preordered. We are so thankful for all the support! And super thankful to the Firehouse for allowing us to be there with the LBI is Alive apparel. Since the Dinner I have been organizing and finalizing orders for next weekend’s impending shipment. However, please flood my inbox with more orders; I would love nothing more than selling out this shipment by the end of the month. My two most exciting emails came from an island transplant in California and a woman planning a family reunion. The Californian may be my farthest shipment, but the family reunion was my largest: 21 T shirts! For more information on the apparel check out this page.
We sent out 100 press releases last week to let the press know that LBI IS ALIVE and they need to help get the positive word out! So far we have seen two fantastic articles come from these releases and many reporters have contacted us for stories to be published in the future. Oh and Jimmy gave about 3 interviews at the Firehouse. In the first article, Robin Rieger came down to LBI February 18th to a local real estate company and ran into a family looking for a rental while doing her article. The father said, “We really expected to come down and see nothing like this…I expected to see houses down and stuff, and it’s nowhere near what I thought. Everything is clean, wide open.” Happily surprised is just what we are looking for, these comments just further show that what we are doing is truly helping the perception. The second article written by Steven Lerner, gives a brief synopsis of our campaign and reiterates that everyone must do their part to get the word out that we are alive and well. We hope that there will be at least 5 more articles to be published after speaking with out of area reporters. We can’t wait to see the articles from Jimmy’s interviews! One reporter who interviewed him works in New York at 1010 Radio, which is precisely the target market we are trying to reach.
We are finalizing the details of a fundraiser to be held at Nardi’s on Friday March 8th from 6-9pm.We will have more apparel available for donations, a 50/50 raffle AND a raffle for an oceanfront Islamorada Vacation in November. There will be a $20 cover charge and then all you can eat pizza and beer. How can you go wrong? We are still working out the details for the under 21-ers. More details will be coming later this week. Stay Tuned!
Thanks for your wonderful work!! But are we “preaching to the choir”? => My beautiful Harvey Cedars cottage had rented out fully every single year since 1990. But so far, this year, I have only 2 weeks rented. New renters and my several former renters have all gone elsewhere; they’re from NY and PA and are convinced that LBI is in bad shape. That far away from LBI, most former vacationers don’t know about our recovery!
How do we market ourselves ‘off-island’ instead of “to ourselves”?
I understand completely! We want to get to the “off island” people to know we are alive and well too! That’s why through the apparel sales and this upcoming fundraiser, the money raised is going towards advertising in north jeresy/ny/ Philly outlets. We are working with out of area media outlets to see where we can get the most bang for our bucks. We are trying to get LBI-ers (and LBI lovers) to support the efforts to get the word out bc we are all in this together and need to help one another. Thank you for your support!